Practical _AI_for businesses doing real work.
Whether you're a solo practitioner, a startup founder, or running an established business — if AI feels like a distraction instead of a tool, that's what we fix.
We build useful tools that fit your existing workflows. Hire us for one build, or as an ongoing partner running your stack. As involved as you need, for as long as it makes sense. Starts with a free AI audit. No commitment beyond.
Get a Free AI Audit → How it works ↓
REAL THINGS WE BUILD —
- CRM Cleanup
- Daily Outreach Bots
- Document Parsing
- Voice-to-Notes
- Custom GPTs
- Workflow Automation
- Internal Search
Useful. Boring. Yours.
HOW WE WORK
Three engagements. No commitment until it works.
Every relationship starts with a free AI audit: a quick scan of your website that maps your top friction points and automation opportunities. Build only what's worth building. Run it ongoing only if you want. We use the latest AI models and always recommend the most cost-efficient tool for each problem. Sometimes that's a custom build. Sometimes it's a $0 workflow you can configure yourself. We'll tell you which.
FOR CONTEXT —
- FT engineer ~$150k+/yr
- Boutique agency project $25k+/engagement
- Get a Free Audit $0
- Project Work $3k+
- Partner Retainer $1,500+/mo
01 / START HERE
AI Audit
Free· Instant
Point us at your website. We crawl it, run it through our AI, and give you a real report on your online presence, automation gaps, and quick wins. Then we talk through it — no charge.
- Website & online presence analysis
- AI readiness score
- Workflow automation opportunities
- Customer communication gaps
- Three quick wins you can act on today
- Free follow-up call to walk through it
02 / BUILD
Workflows
$3,000+· per build
Useful tools built directly into how your business runs. Each one is a fixed-scope project: designed, built, and handed off. You own the result.
- Designed around your existing workflow, not against it
- Typical build: 1–3 weeks
- Custom GPTs, agents, automations, dashboards
- Integrated with your tools (HubSpot, Airtable, Sheets, etc.)
- Available for post-launch support
03 / ONGOING
Operator
$1,500+/ month
We run your AI tools so you don't have to. As hands-on or hands-off as you want. Monitoring, maintenance, model updates as new versions ship, and light new builds as you grow. Month-to-month, cancel anytime.
- Tool monitoring & uptime checks
- Model updates as new versions ship
- Light new builds (counted toward monthly hours)
- Quarterly business review & roadmap refresh
- Cancel anytime with 30 days' notice
HOW IT WORKS
Start free. Build only what's worth it.
No retainer required to get started. The free audit tells you what's worth fixing. A conversation tells us whether we're the right fit. Everything after that is scoped and priced before any work begins.
01 / FREE
Audit
Run the free AI audit on your website. You get a scored report covering your online presence, AI readiness, automation opportunities, and three quick wins — in under a minute.
Instant · no form call · yours to keep
02 / FREE
Conversation
We follow up after the audit — a short email thread or a 20-min call, your choice. You tell us what's actually eating your week. We figure out together whether there's a build worth doing and what it would cost.
Email or call · your pick · no charge
03 / PAID
Build
If there's a clear problem and a clear solution, we scope a fixed-price build. You see the price before any work starts. One tool, one workflow, fully yours when it ships.
Fixed scope · fixed price · from $3k
04 / OPTIONAL
Operate
If you want someone to keep the tools running, update models as they improve, and add light builds as you grow — that's the Operator retainer. Month-to-month, cancel anytime.
Month-to-month · from $1,500/mo
WORK SAMPLES
Real clients. Real work. Real results.
A selection of engagements across entertainment, gaming, children's media, and DTC. Most are under NDA. The ones here are the ones we can talk about.
Tumble Leaf
Children's Media · DTC
Shopify e-commerce platform for the Emmy-winning Amazon Kids+ series.
AoEZone
Gaming · Community
The largest and most authoritative community for Age of Empires — owned and operated.
Snap Creative
Themed Entertainment
Design and manufacturing service for Disney, Universal, Warner Bros and more.
THQ Nordic
Gaming · DTC Merchandising
Dedicated Shopify e-commerce platform for the global video game publisher.
Tiny Chef Show
Children's Media · DTC
Official Shopify platform for the popular Nickelodeon children's media franchise.
FIT
Who this is and isn't for.
From solo practitioners to growing SMBs — if you run a real business and want practical AI without a 6-month transformation project, you're in the right place.
FOR
- Solo practitioners — real estate agents, lawyers, accountants, consultants
- Startups and early-stage teams wearing too many hats
- Established SMBs with revenue, customers, and operational drag
- You've tried ChatGPT and seen the potential but can't get it to stick
- Your operations run on spreadsheets, email, and duct-taped SaaS
- You want small, useful tools — not a transformation project
- You need branding, a website, or marketing assets — we build these faster with AI
NOT FOR
- Series B+ companies with a dedicated engineering team
- You want us to build your product or replatform a SaaS
- You expect AI to replace your team in 90 days
- You need someone to manage your marketing channels or write your content
- You haven't identified a specific workflow that's slowing you down
- You want a 12-month contract before seeing any value
COMPARE
The honest comparison.
Two common alternatives — and why they don't fit most businesses that actually need to move quickly.
| Coexist | Full-time AI Engineer | Boutique AI Agency | |
|---|---|---|---|
| Cost | → From $3k | $150k–$250k / year | $20k–$80k / project |
| First delivery | → 2–6 weeks | 3–6 months to ramp | 8–16 weeks |
| AI approach | ✓ Practical tools only | Varies by hire | Often LLM demos, not workflows |
| Who you talk to | ✓ The person building it | One person, limited context | Account manager |
| Ongoing support | → Optional retainer | Full-time, whether needed or not | Separate retainer required |
| Flexibility | ✓ 30-day notice | Hard to scale down | Long-term commitments |
FAQ
The questions that always come up.
The audit is free. What's the catch?
No catch. The AI audit runs automatically against your website and gives you a real scored report with specific findings. We follow up because some percentage of people want help acting on it, and that's how we get clients. But the report is yours either way, and the follow-up conversation costs you nothing.
What if you find out we don't actually need AI?
That's a perfectly good Audit outcome and it happens. If the right answer is "you need a checklist, not an agent" or "fix your CRM hygiene before adding tooling," that's what the deliverable says. We'd rather lose the upsell and keep the trust than build something that won't move the business.
Do I have to do the audit before scoping a build?
No. If you already know what you want built, reach out directly and we'll scope it. That said, the audit is instant and free, and it frequently surfaces a higher-leverage problem than the one you came in with, which saves time on both sides.
Do we own the tools you build?
Yes. Every tool lives in your accounts (your Google Workspace, your Anthropic/OpenAI key, your Airtable, etc.) under your credentials. We don't put anything between you and the AI provider. If you decide to take it in-house or hire someone else, you keep running.
What does AI actually cost to run?
Honest answer: usually $50–$500/month per tool, depending on usage. A custom GPT or simple agent might be $30/month. A high-volume support assistant could be $300+. We'll give you cost estimates in the Audit before you commit to anything, and we use the cheapest model that gets the job done, not the most impressive one.
Will you tell us if there's a simpler or cheaper solution?
Always. We use the cheapest model that gets the job done, not the most impressive one, and we'll flag when a $0 native feature or a simple Zapier workflow solves the problem better than a custom build would. The Audit is specifically designed to surface these answers before you spend on the wrong thing. If the right move is "don't build anything yet," that's what the deliverable says.
Can we hire you to train our team instead?
Yes. If you want a structured session for your team on prompting, tool selection, and workflow design, we can scope that as a half-day workshop ($1,500–$3,000). It's not the main offering but it's something we do regularly.
Can you be our fractional CTO or technical partner?
Often yes, just not as a monthly retainer for an early team. If you're an early-stage startup or a lean firm that wants someone senior to own part of your technical roadmap, the most efficient way to work together is a scoped build: we define the outcome, agree on a fixed price, ship it, and hand it off. You get the senior judgment without paying for embedded hours you can't fully use yet. If you're past roughly $10M in revenue and genuinely need an embedded technical leader several days a week, that's a different engagement. Tell us and we'll talk through whether a fractional CTO arrangement fits.